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Sneha Jainleft a comment
Not just food brands, colours for almost every industry are chosen based on the feelings they want to invoke in their target audience. This is why blue dominates healthcare, finance, technology, etc. (trust & security), green is used in environmental, wellness and agriculture brands (health & growth), and so on. Answering your question: My current home came with beige/cream and natural wood...
Did you know food brands pick their colors based on exactly what they want you to feel?
Ruxandra MaziluJoin the discussion
Sneha Jainstarted a discussion
I spent years designing brands. Most founders do it backwards.
Hey! I'm Sneha, a brand designer based in the UK. I specialise in early-stage consumer brands – founders who've built something genuinely good but whose brand doesn't reflect it yet. That gap between product quality and brand perception is what I live in. Currently building out my own offering, which is equal parts exciting and humbling. Always happy to talk brand, positioning, or the chaos of...