Sorin Campan

Sorin Campan

Fractional Growth Product Strategist
#95757930 followers2 following
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About

I help early-stage founders turn human behavior into product logic and ideas into products people actually use. My focus is simple: find PMF → strengthen it → scale it. I work hands-on across: MVP & validation onboarding & time-to-value PMF first and deepening and expanding it later on behavioral UX & growth loops PLG and PQL-driven GTM AI + automation for smarter execution Let's have a chat and see if we have a common denominator for a potential collaboration!

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Emmanuella Ugochukwu•

1yr ago

Build an audience first, or launch and grow later?

This is probably one of the most debated topics in the startup world: Should you build an audience before you launch, or is it better to launch first and grow your audience afterward? I ve seen both approaches work, but each comes with its own set of challenges and rewards. - Building an audience first means you're creating buzz, validating your idea, and nurturing a community of early adopters who are invested in your success. But it takes time, patience, and a lot of effort to keep the momentum going before you even have a product to show. - Launching first lets you hit the ground running, gather real-world feedback, and iterate quickly. But without an existing audience, you might struggle to get those initial users and traction. So, indulge me: Which approach did you take or are you considering taking (those who haven't launched yet)? - Did you build an audience before launching your product, or did you launch and then focus on growth? - What worked (or didn't work) for you? - If you could go back, would you do it differently? Share your story with us so we can all learn from each other. There's someone here who could benefit from your experience. ----- P.S: If you're a growth-stage founder struggling with churn or stagnant customer acquisition (usually because of poor positioning and messaging), I'd love to help. I specialize in crafting impactful marketing strategies tailored specifically to your product so you can start seeing the results you deserve. Connect with me on LinkedIn today. Can't wait to hear from you!
Emmanuella Ugochukwu•

1yr ago

Build an audience first, or launch and grow later?

This is probably one of the most debated topics in the startup world: Should you build an audience before you launch, or is it better to launch first and grow your audience afterward? I ve seen both approaches work, but each comes with its own set of challenges and rewards. - Building an audience first means you're creating buzz, validating your idea, and nurturing a community of early adopters who are invested in your success. But it takes time, patience, and a lot of effort to keep the momentum going before you even have a product to show. - Launching first lets you hit the ground running, gather real-world feedback, and iterate quickly. But without an existing audience, you might struggle to get those initial users and traction. So, indulge me: Which approach did you take or are you considering taking (those who haven't launched yet)? - Did you build an audience before launching your product, or did you launch and then focus on growth? - What worked (or didn't work) for you? - If you could go back, would you do it differently? Share your story with us so we can all learn from each other. There's someone here who could benefit from your experience. ----- P.S: If you're a growth-stage founder struggling with churn or stagnant customer acquisition (usually because of poor positioning and messaging), I'd love to help. I specialize in crafting impactful marketing strategies tailored specifically to your product so you can start seeing the results you deserve. Connect with me on LinkedIn today. Can't wait to hear from you!
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