I'm a QA Lead who's worked with well-known brands such as Apple, IKEA, Thales, and Gap.
LinkedIn helped me land some of those opportunities because I was active on the platform with a long-term content plan. This means I took the time to craft a consistent tone of voice that sounded like me, defined the content pillars that guided my posts, and ensured that every time I posted, I brought in my own perspective, learnings, or ideas.