I m getting ready for my first-ever product launch, and I ll be honest, I m feeling like the ultimate underdog. I m a 50-year-old Realtor from the Canadian Prairies, and looking at some of these launch teams with their massive marketing budgets and VC backing is a little intimidating.
I built this solution because I had a problem I needed to solve: my own doomscrolling habit. Since I don't have a technical background, I used AI as my "expert partner" to help me navigate the roadmap and bridge the gaps I didn't even know I had.
But now that I'm at the starting line, I have to ask: Can a solo, non-tech founder still rank well here? Or has the platform shifted to favor the big players with the huge email lists?
I d love to hear from other indie makers how do you compete when you don't have a marketing department? Is the "Maker's Story" still enough to get people to pay attention?
