Tanu Niwas

Tanu Niwas

Corporate Innovator/ AI & Data Leader
Audience Loop

What's great

simple to use (2)agents (3)solves multiple data problems (2)real time sync and closed loop (3)sheet native workspace (2)

What needs improvement

I couldn’t find the product docs yet, although the videos seems good tutorials

vs Alternatives

Clay requires an agency/ GTM engineer and also built for sales automation instead of paid media or growth marketing

How frequently are audiences refreshed and synced to channels?

It’s real time syncing

How are consent and opt-outs handled across synced destinations?

It only enhances our first party data for activation

What reporting shows lift from cleaned and enriched audiences?

Whatever campaign specific logs for measurement of that audience list

Ratings
Ease of use
Reliability
Value for money
Customization
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