Tim David

We launched a product on Product Hunt today. It didn t go viral, and that s okay. We re treating it as a chance to ask something we all face:

When you ship something and almost nobody seems to care, how do you handle it?

• How do you keep from going down the rabbit hole? And how do you separate the product s not good enough from nobody s seen it yet ?

I recently saw a marketer with 10k+ followers launch and finish 6th with 348 upvotes. They followed a proper pre-launch and post-launch plan, did everything right, and still the outcome felt unpredictable.

Now I m launching @Curatora next week.

I m not a marketer. I have a little over 1k followers. Of course, asking for support helps. But I also keep hearing that a large part of the Product Hunt community shows up mainly for their own launch, then goes quiet until the next one.

That makes me wonder: how much of success here is strategy, and how much is timing and network effect?

When people started upgrading to PRO

I should ve felt great.

Instead, I felt Supaguard still wasn t feature-packed enough.