I m a Full-Stack Developer with a passion for building scalable, high-performance applications. I spend most of my time in the world of Flutter, React, and TypeScript, focusing on infrastructure that actually lasts.
Right now, I m putting the finishing touches on ApplySync, a browser extension designed to fix the "black hole" of job applications by automating the tedious parts of the process using AI.
I m a big believer in crisp, solid design I think enterprise tools should feel as premium and snappy as the best consumer apps.
I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.
But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.
Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).
+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.
