Vicky Dodeva

One of the worst pieces of advice I was given wasn’t a tactic. It was a mindset. It takes the form of “let’s do this big marketing push…” often coming from old-school C-level thinking used to spending large budgets without defining what to expect or how to measure. After that - no idea what we learned. And then there’s the other part that often gets overlooked: the product. The product is...