Paolo Fontana

When I started my first job after school at a small local agency, a project manager once said something like: If someone has three companies on their CV and stayed less than a year in each, it doesn t look good.

I took that to heart. I tried to stay longer in every role, so I wouldn t seem unreliable, even in underpaid jobs I didn t enjoy. I endured it just to make my CV look stable. In hindsight, it was a little bit stupid. (Sometimes a waste of time.)

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).