Volodymyr Zhukov

About

Serial entrepreneur and founder of PEM Academy: a structural methodology for founders and professionals, backed by 1,041 scientific sources and used by 31,950+ founders since 2018. 22 diagnosable career archetypes, a free 5-min test, and business playbooks from $0 to $100M. Day job: Tech M&A & Investment Advisor with 20+ years building, evaluating, and funding tech companies. Venture Partner; 1,500+ VC & acquirer connections. Featured in Forbes, Bloomberg, Yahoo Finance, etc. I hunt tools for founders, deal-makers, and anyone turning judgment into leverage.

Badges

Buddy System
Buddy System
Top 5 Launch
Top 5 Launch
Tastemaker
Tastemaker
Gone streaking 10
Gone streaking 10
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Maker History

  • Cognitive Biases Academy
    Cognitive Biases AcademyFree, 66 languages, one goal: a billion self-aware minds
    Aug 2026
  • Deepmark AI
    Deepmark AILLM benchmarking tool for task-specific metrics on your data
    Nov 2023
  • IT rating UA
    IT rating UAWe work so that the client can find a reliable IT contractor
    Jul 2023
  • [Embedditor]
    [Embedditor]Effortlessly Edit LLM Embeddings with Simplicity of MS Word
    May 2023
  • IT Rating
    IT RatingIT Rating - The first Digital Ecosystem in the USA
    May 2023

Forums

Which cognitive bias catches you most often? (Founder's confession inside)

Hi everyone, Volodymyr here, founder of Cognitive Biases Academy.

While building the library, I had to read primary research on 190+ biases, and the uncomfortable part was recognizing myself in most of them. My personal weak spot is the planning fallacy. This project was supposed to take 6 months. It took much longer, and I knew about the bias the whole time. Knowing the name doesn't make you immune; it just helps you catch it a bit earlier.

So here's the thread: which bias catches YOU most often, in work or in life? Confirmation bias when researching a purchase? Sunk cost on a project you should have killed? Anchoring in a salary negotiation?

If you're not sure what to blame, browse the full list at cognitivebiases.academy and find your usual suspect. Everything is free and available in 66 languages.

Cognitive Biases Academy - Free, 66 languages, one goal: a billion self-aware minds

Your brain misfires by design: 190+ ways, to be exact. Cognitive Biases Academy is a free library and course covering every documented bias in plain language: where it comes from, how it distorts your decisions, and how to catch it in yourself. Backed by 1,800+ academic references, translated into 66 languages, free forever, no card required. The mission: one billion people who can catch their own thinking going wrong. Science says 10% of us is enough to tip the rest. Be part of the 10%.

3yr ago

What ways are you using to manage your stress?

I have struggled with bad sleep my entire life, but I have found a way to manage it that works for me. I take melatonin to help me fall asleep and stay asleep through the night. It has made a tremendous difference in my overall well-being and ability to manage stress.
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