Wambugu Gichuki

The idea came from a simple frustration. I was paying close to $80/month for about 5,000 subscribers with a popular email tool. One day I looked up what it actually costs to send the same volume through your own SMTP: roughly $3. That's a 25x markup just for a UI and some automation logic.

I kept thinking, what if there was a platform that gave you the full experience - visual email builder, campaigns, automations, analytics; But let you plug in your own SMTP provider? You'd get the same power without the per-subscriber tax that punishes you every time your list grows.

Let me start from the creator s perspective:
I personally don t have a product (apart from hiring people for creative work or offering personal consultations).

But as a creator, I constantly share content, insights, and information, value that helps me build trust (for free). Based on that perceived expertise, people eventually decide to work with me (a paid service).

First of all, I want to thank you for voting for us in yesterday's launch - you still can, the week is not over. HERE

Second thing, I summarised some things that I realised, reflected on, and maybe should have known sooner: