Rade Joksimovic

Hey Product Hunt,

I m Nikola, a bootstrapped builder who s tried launching a handful of products with @whoisrade during our 6-products-in-12-months challenge last year. Rade s been in the B2B startup world for 20 years. We thought that experience would make B2C SaaS product growth a sure thing. It didn t.

Our first step into B2C was @Olovka, a $9.95/mo writing tool for students and researchers. We were excited, did a spiffy Product Hunt launch, wrote blog posts, posted on socials but after the initial buzz, growth dropped off hard.

Here s what we tried (and what didn t work):

I often met people with the mindset:

"I'll work hard until I'm 30, and then I'll enjoy the fruits of my labour."

Many people wanted to get into the Forbes 30 Under 30.