About
I've always been drawn to the unglamorous stuff. Invoicing, scheduling, the spreadsheets people keep in secret because the official tool failed them. There's something satisfying about taking a task everyone dreads and making it feel almost effortless. My approach is simple. Sit with the person doing the work, ask what actually slows them down, then remove that thing. I'm not interested in reinventing categories. I'm interested in shaving ten minutes off someone's Tuesday, over and over, until it adds up to something real.
