Zhen

Zhen

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Forums

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3mo ago

If you could invite one founder who is not on Product Hunt yet, who would it be?

Product Hunt is one of the most well-known product directories I know. And I think there is always room for new members.

I believe there are still many influential founders missing from this platform people who could enrich the community with their mindset, achievements, and products.

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6mo ago

Build your brand before your product, or launch first and reveal yourself later?

  1. I've always been on the personal brand side. More and more founders are building it now (sometimes even before the product is ready while it's still in development, before seed fundraising). The CEO builds their position so the product sells more easily at the official launch.

  2. But I have experience with people who built the product, scaled it, and only then did we discover who was behind it.

Honestly, with the first approach, I'd be concerned that people invest more in me as a person than in the product. People would idealise the founder and overlook the product's flaws (which could hurt development and constructive feedback).

+ I noticed the most common mistake that many people who started building a personal brand first, connected their product to their personal accounts (emails, social media, etc.) and started having a problem selling these things, because they cannot "give someone keys" to their personal profiles.

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