Z Johnson's profile on Product Hunt

About

20+ years in the market research/consumer insights industry, spending a lot of time in tech and working with B2B companies and audiences. I'm now coaching funded small businesses how to do their own market research, as technology has made it possible to do so much easier, but the gap is in knowing the best practices to do so and knowing which tech to use when. I test market research tech and write about it in my MRXplorations newsletter, sharing a neutral review of the tech so people can see a non-marketing view of it.

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Maker History

MRXplorerExpert market research coaching for growing companies
Jul 2025

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Joined Product HuntJuly 10th, 2025

Forums

p/lovable

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1mo ago

I one-shotted a full SaaS in Lovable (AI agents, auth, usage gate, etc.). 3 lessons I learned ↓

I did it. I one-shotted a Lovable app - and not a simple one.

I built a branded, Netflix-style hub of AI tools for my audience. Think: a website where people land, browse a library of AI agents and workflows trained on my expertise, sign up, fill in their profile, and start using the tools - with every tool knowing who they are and personalizing its responses based on their profile. The hub handles auth, onboarding, usage tracking via webhooks, a paywall that kicks in after a free tier, full run history with resume, dark mode, and an admin dashboard. 9 pages total.

p/mrxplorer

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8mo ago

New guide on mistakes to avoid in market research for series A funded businesses!

Did you recently secure series A funding to grow your business, and now want to be sure you maximize the return of every dollar?

Are you getting data but frustrated that it isn't helping you make decisions for your company?

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8mo ago

How do you test an idea before talking to users?

Genuinely curious: what s your first-mile approach before you book those early interviews?

Do you start with Reddit deep-dives? Reverse-engineer reviews? Talk to personas in your head?

Z Johnson