I am launching a product soon and trying to select the best email stack. I am currently between MailerLite + MailerSend and Loops, both seem to have a good UX. For auth emails, using Supabase for now.

What's important for me:

• Low-risk, paying only if the project will actually gain users.

• Possibility to send a custom "Best matches" email that can be sent weekly automatically

According to Neil Patel's data about influencer marketing, newsletter/email is the most effective channel when it comes to ROI (attached infographics; source)

But not so many influencers own newsletters; in most cases, only social media channels.

When I started my newsletter 2 years ago, I used Mailchimp I was familiar with it from previous projects because it offered fairly extensive analytics and testing. The problem was that the articles weren t public. Mailchimp is more suitable for business newsletters like sales offers, etc.

Monetization:

When I wanted to take the next step and monetise, I looked into Beehiiv. At that time, however, I wasn t in the mood to pay the costs without yet earning any revenue in my opinion, Beehiiv has the best monetisation model (subscriptions, ad revenue sharing, sponsorships, etc.). Considering costs...

I've been in social media marketing for nearly five years, but with AI advancing, I suspect my role in ad setup may soon become unnecessary.

I used to set up promo campaigns manually using native platform tools (which already applied some AI, like automated texts or ad placement, viz. Facebook Business Manager).