... Quick story that pushed me to build PriceForge : Three weeks ago, I was in final stage of a $50K deal. Sales call went great. Then the pricing objection hit: Prospect: "Your competitor just dropped their Pro tier to $79/mo with unlimited workspaces." Me: frantically opening competitor

... conversation with the CEO of an interactive Kiosks provider who was evaluating MarketFit (our product). They generated battlecards using MarketFit and were evaluating those together with me. Their buyer had a specific pain point on accessibility and the CEO, a very seasoned guy, mentioned how their kiosks solved that issue. The battlecard