Lost a $50K deal because competitor changed pricing 2 weeks earlier and I had no idea

Quick story that pushed me to build PriceForge:

Three weeks ago, I was in final stage of a $50K deal. Sales call went great. Then the pricing objection hit:

Prospect: "Your competitor just dropped their Pro tier to $79/mo with unlimited workspaces."

Me: frantically opening competitor site during call

They changed it 14 days earlier. I was quoting based on their old $149 pricing.

Lost the deal.

The wake-up call:

My "competitive intelligence process" was embarrassing:

• Monthly Google Calendar reminder to check 5 competitor pricing pages

• Screenshot comparisons in Notion

• Stale Excel sheet with 4-month-old feature data

• Hoping sales would tell me about competitor changes

Time cost: 10-15 hours/month
Accuracy: Maybe 60%
Impact on deals: Clearly terrible

What I built:

PriceForge - Real-time competitor tracking that monitors:

• Pricing page changes (tiers, limits, features)

• Packaging shifts (what moved between tiers)

• Ad campaigns (what they're spending on + messaging)

• Review trends (G2/Capterra sentiment + objections)

Instant Slack/email alerts when competitors move.

Auto-updating battlecards that refresh when changes are detected.

Side-by-side diff views (like Git diff but for pricing pages) showing exactly what changed.

My question for Product Hunt:

For fellow B2B founders - how do you track competitors?

1. Manual checks? Tools? Just wing it?

2. Ever lost a deal because of outdated competitive intel?

3. What would make competitive intelligence "must-have" vs "nice-to-have"?

Building in public and would love feedback from this community 🚀

Try it: priceforge.