... just exposure, but the degree to which AI treats your brand as a credible source . Share of Voice (SOV): Represents your brand s voice share within AI narratives the probability that AI mentions your brand rather than a competitor when answering a topic-related question. Sentiment: Captures the emotional tone of AI mentions positive, neutral, or negative showing how AI portrays your brand. Together, these four metrics answer the two most fundamental GEO questions: How frequently does AI mention ... ... brand? and In what tone and context is the brand represented? 1.2 Trends and Competitor