... something that works and no way to show people. The answer is probably somewhere in the middle but I haven't found it yet. Comment from Bruce Warren(@bruce_warren): This really comes to what you optimize for speed vs signal .Personal brand gives speed, product-first gives cleaner signal. Comment from Donnie(@dstr88): @milescward  What are the most effective free or low-cost ways to build a brand audience before a product launch, specifically for a solo founder ... ... wonder if waiting for the product to earn trust can sometimes delay learning. Sharing earlier, even in small ways, can shape how people perceive and use what you re building. Maybe it s less about waiting vs