... world figured out what AI search actually does to traffic. Now it's their turn. Here's what the data from other markets says about what happens next. The correlation is real. Ruben Sebag, co-founder of Datashake's SEO/GEO entity, put it plainly: "The sources cited by AI Overviews overwhelmingly overlap with Google's top organic positions" . The AI that was supposed to kill SEO is pulling its answers from the results SEO already built. Being cited ...