... Tweak (they are the Slovak company), but I didn't know they do it to such an extent. Good to know. Thank you for explaining that :) Comment from Nika(@busmark_w_nika): @tetianavoronina  Maybe we are too "deformed" by our marketing roles and overthink it. Regular people just trust their favourite influencers, see them to use the product, so they will too :D Comment from Nika(@busmark_w_nika): @tetianavoronina  It depends on the influencer and their audience ... ... value comes from the creator s ability to give authentic feedback while also exposing the product to the right audience. The compensation usually depends on factors like audience size, niche relevance, and the level of effort required (just testing vs