... forever, especially early on. It s usually a stack of small things, done with high focus, and minimal cost. Hope this helps and thanks for reading! Dan Comment from Johanna John(@johanna_john1): Loved the honestly about newsletter traffic vs retention. So many people only talk about top-of-funnel wins, not the actual quality of users. Comment from Merideth Thompson(@merideth_thompson): Many thanks for sharing these insights and resources. I know zilch about marketing and am slowly learning ... ... they rank by authority so you can look at that, but for actual traffic, all not great, here's the winners including site time, but no cost apart from time to set live: TAAFT 19 47.4% 0m 22s Designer