... integrate with everything . (because the entrepreneurs used all sorts of random tools we never heard of) And now we're in that spot of: "Can you do a website audit and give me opportunities to address gaps the competitors don't?" "Yes." "Can you give me a product roadmap?" "Yes." "Can you optimize my ads?" "Yes." "Can you change this blog post to something tailored for my Canadian audience on Twitter?" "Also yes." So because we're privacy-first ... ... defining its core value proposition. Since your heaviest users are marketers, why not focus on one specific marketing pain point rather than trying to solve everything? Some potential niche directions based on your features: Competitive intelligence tool Automate tracking competitors