Road to 1,000,000 Votap users - Day 80 | Current: 1467 50% of people who click through to our App Store page install the app. 70% complete registration, including phone verification and profile setup 23% of installs started the trial. 1 in 7 trials has converted to paid so far. The data isn t perfect yet. AppsFlyer is delayed in places, hence somehow having more first voters than registrations, and the sample is still small. Here s what excites me: we haven t optimized or A/B tested ANYTHING yet. This is the baseline. Now we start breaking the funnel apart and seeing how far we can push it.
Road to 1,000,000 Votap users - Day 82 | Current: 1469 We re starting to experiment with creatives for our next Votap ad campaigns, and this time we tried something very different. We used Higgsfield AI to make a short sketch and Caesar didn't take the feedback particularly well It s obviously ridiculous, but that s kind of the experiment. Instead of another ad explaining what Votap does, can we make something people actually want to watch, while explaining the entire concept in 20 seconds? We ll test it and see what the numbers say. If it bombs, at least we made Caesar run away from an angry crowd.
Road to 1,000,000 Votap users - Day 81 | Current: 1469 We currently use a mandatory 7-day trial during onboarding. You have to start it to enter, but you can cancel immediately and continue using the app for free. It gives us another bot-prevention layer and lets people experience the full app first. What REALLY surprised me: of the people who didn t start the trial, around 80% tapped Cancel and Sign Out. They didn t just close the app. So I turned that button into a tiny win-back + analytics flow. When someone wants to leave, I ask why: maybe they don t want to pay, don t want a trial, think it s too expensive, or don t understand why it s required. Based on the answer, Votap shows a short explanation specific to that concern and gives them one more choice: give it a try or sign out anyway. And every reason gets logged in analytics, so instead of guessing why people drop, I can see the actual pattern. Even if the win-back converts nobody, knowing why people leave is extremely valuable. What do you think about this approach? Let me know! Download Votap in the App Store! More tomorrow.
Coming soon to Votap... Question of the Day: one major political story from your country, turned into a quick daily vote. The idea: open Votap with your coffee, see what actually matters today, vote, then check back later to see where everyone landed. A tiny daily political ritual.
