... analyzed their onboarding flows, and mapped out where we could differentiate. I thought our competitive advantage would come from being smarter, faster, or more accurate than them. I was completely wrong about where the real competition was. Our biggest competitor was never another AI product. It was the user doing nothing. It was the journal sitting unopened on the nightstand. It was the therapy appointment that kept getting rescheduled. It was the voice in someone's head saying "I will ... ... with each other on capabilities, but the real question for most users is not "which tool is best?" It is "will I actually use this?" For anyone building in this space: what does your product compete with when the alternative