... Good rule I follow: Free = helps you understand the value Paid = helps you actually get results If users can fully solve their problem for free, they won t upgrade. So free should feel useful, but slightly incomplete. Your general vs specific approach is already a very solid way to think about it Comment from Casper Echo(@pan_zo): Great question! As a builder of a personal safety app ( Lifeline: SOS Countdown App ), I struggled with this too. Here ... ... need to reach a break even. - How much revenue you want to get. That could help you shape the target of your commercial services. Comment from M nevver Ertun (@munevver_ertuncc): I like the way you framed it around general vs