... here. Startups aren't a race. They're a marathon in an idea maze, and you're far more likely to reach a dead end and kill your startup that way than you are to be crushed by a competitor. Okay, so if launch early and launch often is the 90th percentile advice, there are still cases where it makes sense to stay in stealth later. Also, when you're really, really early, it takes a little bit of time ... ... able to focus on the "right things". When you get feedback on your product left and right, sometimes it diverts you from doing the right things. I know building in vacuum is bad but so is the noice