... categories are naturally fun to talk about (AI video, dev tools, design tools, consumer apps). People understand the product and get excited pretty quickly. But then there are categories that are important, useful, and valuable, but historically kind of boring. Things like analytics, internal tools, compliance, finance, HR software, etc. I think about this a lot while building @Basedash . Business intelligence is not exactly the category most people associate with great taste, speed, or delightful UX. But the underlying problem ... ... very real, and teams need to understand what s happening in their business. So the question is, is the category actually boring