... utility market is notoriously crowded. If you search for "Mac cleaner," you'll see multi-million dollar companies dominating the ads and the first page of Google. As a solo indie maker building OptiClear , I realized I couldn't win that war. So, I decided to play a different game: Programmatic SEO (pSEO). Instead of fighting for broad keywords, I targeted the specific pain points of specific users. Here is the exact playbook I am currently executing: 1 Hyper-Specific ... ... clean their Mac manually. (e.g., Open Finder -> Hit +Shift+G -> Type ~/Library/Caches -> Select all -> Delete). 3 The "One-Click" Hook: Right after giving them the manual, tedious, and slightly risky steps, I introduce the alternative