... tagline, then use the subhead to explain the mechanism: We only mark an application sent when the ATS confirms it and show the reason when it doesn t. That makes the evidence source explicit without requiring readers to know competitors rely on their own click event. I d avoid ends on an interview ; it promises an outcome the product cannot fully control. If you want a warmer variant, Know your application actually reached the employer keeps the benefit while preserving ... ... moment. "AI-powered feedback platform" is a mechanism. "You shipped it and nobody paid" is a moment, and it is the one that makes someone stop. The test I use: could a stranger tell me which of my competitors