... After years of working on business cases and watching good ideas get lost in the process, I built something to fix it. ProductM8 takes a rough idea and walks you through it step by step until you have a complete, structured business case you can actually use. This is for the founders and product people who've thought "this could be something" but didn't know where to start. Business model canvas. Value proposition. Market research. Personas. Risk analysis ...

... Craig, founder of ProductM8 . After years of working on business cases across different companies, I kept seeing the same problem good ideas getting lost, and bad ones slipping through, because the thinking wasn t clear. I tried using AI to speed things up, but most tools just generate content. They don t help you actually think they just fill in the blanks. So I built something for myself. Then I kept going. ProductM8