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recent
p/general
by
Nika
Featured
•
5mo ago
Build your brand before your product, or launch first and reveal yourself later?
... emmerita_ambata): This has me thinking differently. As a marketer, I'm all for founder-led content, especially on LinkedIn. I've seen firsthand how much growth and visibility a product gains when a human is talking about it
versus
posting from a company page where someone is essentially interacting with a logo. I tested both approaches with my first startup. Initially, we hid behind the product; no names in emails, no faces on the landing page. Growth was painfully ... ... distinguish between personal brand loyalty and actual product-market fit. Comment from Mickael Chiron(@hivin): Good point, personal brand helps early traction, but it can also bias feedback and hide product flaws. Maybe the real question is less brand
vs
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