... Signal classification separating genuine escalation from noise is where the real leverage is. I spent more time on this than on any other part of the product. 2. The human strategist doesn't get replaced they get unblocked. Every comms professional I talked to pushed back hard on "AI replacing judgment." They were right to. What actually helps is removing the bottleneck between noticing a threat and being ready to respond to it. The AI handles the monitoring, the pattern ... ... already oriented rather than starting from zero. Curious if others building in adjacent spaces (PR tech, brand monitoring, comms infrastructure) are seeing the same patterns. And for those on the IH/PH side: how are you thinking about the "augmentation vs