Doctor Amazon is here

Here’s a meme for you. Little miss started off selling books online and ships your medicine now too.

Amazon's decision to buy One Medical for $3.9B might not come as big of a surprise to those following its strategy. Notorious for reinvesting its revenue in fast-growing areas, it took Amazon seven years to become profitable after its inception. While the company’s interest in the healthcare sector started back in 2018 with PillPack’s acquisition and the launch of Amazon Pharmacy, the One Medical deal will be its third largest, behind Whole Foods and MGM.

If you’re not familiar with One Medical, the primary care provider offers both in-person and 24/7 virtual care that can be covered by your insurance. We saw telehealth’s drastic growth moment when the pandemic first hit. While that seems to have settled now, interesting takes on improving and monitoring your wellbeing from home (or your mobile device) continue to spring up.

Yesterday iollo launched. The FDA-registered kit uses a blood sample to measure 500+ molecules and design a dietary and behavioral plan to help you live healthier. The plan tells you things like how many steps a day your metabolism needs, what types of vegetables you should eat, and what supplements to take based on your deficiencies.

Makers include a Computational Biology research fellow at Stanford, a Cornell University Professor in Computational Biomedicine, and the former co-founder of YC-backed Circle Medical, an in-person and virtual primary care clinic.

One of the biggest concerns with Amazon’s medical products and products like iollo is how your data is shared. Maker Brent LaRue assured that the company doesn't share your data — “Your information, results, and recommendations will never be shared with employers or insurance companies.”

As for Amazon, One Medical will still be required to comply with HIPAA and other applicable laws, but if it still feels sus that little miss has all of your info, you’re not alone.

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