Jeff Bezos had a biiiiig day yesterday.

First, they quietly launched Amazon Scout, a Pinterest competitor powered by machine learning to help you discover (and purchase) your next favorite product based on what you 👍 and 👎.

Right now, most everybody visits Amazon with specific intent to purchase something – AA batteries, new socks, or maybe a case of LaCroix. But nobody browses Amazon just for fun. Their next big opportunity is window shopping, encouraging consumers to discover and buy things they weren’t necessarily looking for.

Pinterest started with this use case (of course, broadly focused on imagery but a large portion of pins are product-specific) and are now attempting to close the loop with buyable pins.

This isn't the first attempt to create a browsing experience by Amazon. They launched Interesting Finds and Launchpad a few years ago. We'll have to wait and see if Amazon Scout is as sticky as Pinterest, which pulls users back into the site with friends, messages, and notifications.

Next... someone leaked the news about Amazon’s two upcoming Alexa-powered devices. The first, an integrated subwoofer, is an attempt bolster the audio quality of the Amazon Echo, which some say can sound a bit "thin." Just like a Sonos system (which launched their developer platform a few weeks ago) or Apple's HomePod, the new Echo Sub can pair with up to 2 different Echos.

The second leak: An Alexa-enabled smart plug to power anything on or off with your voice. While we’ve seen devices like this before, it will let Alexa-lovers everywhere integrate more of their house onto Amazon's voice-powered stack.

There's a new LaCroix competitor, and it's ~ugly~ 👀