Talk to your people

If you’re a maker, you’re likely no stranger to the phrases “talk to your users” and “user-centric product.” Though it’s great advice, it also leaves a lot of gray area.

How do you get the insights that you need?

That’s the question maker Thomas Moussafer and his team had when they created Jimo, a user research tool for product teams. It’s all about “helping product teams involve their users at any stage of the product life cycle, via in-app workflows and a dedicated collaborative space,” said Thomas.

Jimo provides product teams with a dedicated portal to share product updates and a public roadmap with their users. With the ability to embed Figma and Maze, you can share prototypes get feedback, and receive a report that sums up user preferences. It also lets you target the right users based on attributes, behavioral data, and momentum “without bugging devs” to do the work for you.

Behind some of the most successful start-ups are teams dedicated to collecting user feedback, so it’s great to see makers building user research platforms that could make life easier for other makers. Betafi, Poll the People, and Cycle are just a few of other options in the space.

As always, let the makers know what you think in the comments (we’re sure they’d appreciate the feedback 😉).

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