Bing vs Google

"I want people to know that we made them dance," said iconic Microsoft CEO Satya Nadella in an interview yesterday, when asked about competing with Google.

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Following months of speculation, we’ve finally got our first look at Microsoft Bing AI.

What we know: In addition to the usual search engine results, Bing’s OpenAI integration will serve cited natural language responses in the same style as ChatGPT, except its outputs won’t be stuck on data from 2021. Bing AI will be powered by an upgraded version of GPT 3.5, which Microsoft calls the “Prometheus Model.”

Why this matters: Nadella believes Microsoft Bing AI will prove to be the first real competition Google has faced since the monolithic search giant’s launch in 1998. The CEO is steadfast in his opinion that by having a more evenly spread search market share, publishers will get more exposure from more diverse sources, advertisers will get better prices, and users will get more innovation.

Potential side effects: Many fear an ecosystem where people are increasingly using AI to create content, and that content in turn gets used to retrain the same AI — creating a sort of echo chamber on steroids. When asked about this negative feedback loop being enabled by Bing AI in an interview with Decoder’s Nilay Patel, Nadella says we need to give humans more credit.

“Let’s give ourselves permission to think a bit about what is ‘original content.’ AI doesn’t just generate it, you prompted it. You get a draft, which you edit. Yes, some of the drudgery of knowledge work may go away… I think it’s just a different way for us to enjoy our knowledge work more.”

There’s currently a desktop limited preview available and a waitlist for full access, but Microsoft said users can skip the queue by setting Bing as the default search engine on their PC, or by downloading the Bing Search mobile app.

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