Go green, get sales

Following Twitter's announcement of a $42k/month fee for API users, Microsoft will remove Twitter from its ad platform in a week. In response, Musk tweeted a lawsuit threat related to Microsoft’s allegedly illegal use of Twitter data for training.

Catering to climate-conscious consumers is more than just a trend. It’s an essential element of strategy.

The 300+ businesses working with Greenspark’s Climate API have apparently seen an increase of 21% in average order value, a 133% increase in review rates, and an average increase of 10.5% in overall revenue.

“Not only have [these businesses] helped fight deforestation, combat plastic pollution and clean our air, they’ve seen their key business metrics skyrocket,” says Lenny Leemann, maker at Greenspark.

Visible ESG efforts = good for growth: A recent study by NielsenIQ and McKinsey analyzed five years of US sales data, from 2017 to 2022, and found that “products making ESG (Environmental, Social, and Governance) claims averaged 28% cumulative growth, versus 20% for products that made no such claims.”

Adding impact to any user journey: Greenspark’s Climate API is designed to help businesses that use tools like Shopify, MailChimp, or Klaviyo to make tangible climate action more visible. Impact metrics like ‘number of trees planted’ can be added to every order, review, newsletter subscriber, or download.

Tackling tough challenges together: By partnering with audited and accredited climate projects like The Plastic Bank and UN Climate Action, Greenspark aims to help both businesses and customers put positive climate action “on autopilot.”

The platform also supports fair work and wages for local people in countries around the world, bringing economic growth to the wider region.

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