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Show(case) and tell

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IMHO

Unpopular opinion time: Name a product that everyone loves, but you hate. There are no wrong answers.

In today’s Daily Digest:

PRODUCT HIGHLIGHT

Pull more product-qualified leads

Great software launched without great user education might as well not exist. Take it from us: When people can’t effortlessly grasp the value and utility of a product, they lose interest — fast.

Still, “product education is left as an afterthought instead of being integrated throughout the product experience,” observes demo platform Floik’s co-founder and chief storyteller, Vartika Bansal.

Why? Because creating compelling content to educate users about products is difficult. “It takes a whole army […] And right when you think you’ve nailed it, your product evolves and makes all this content stale.”

Enter Floik: An interactive content generation platform GTM teams can use to turn any product workflow into explainer videos, self-serve demos, and step-by-step guides.

The platform allows users to record and edit videos with AI voiceover, subtitles, and personalized call-to-actions. Floik also helps design self-serve demos with custom hotspots and callouts, designed to improve lead qualification, onboarding, feature adoption, and time to value.

Makers and GTM teams can try Floik’s free Chrome extension to start creating product showcase content today.

CAT NIPS
  • HeyGen x Canva generates talking AI avatars inside Canva designs.
  • Zimyo HRMS offers cloud-based HR software for ops, performance, payroll, recruitment, and benefits.
  • eesel AI provides an "oracle" trained on business data that can answer questions in Slack or on the company website.
  • Microsoft Loop is a productivity app for team task management and collaboration.
MAKER’S CORNER
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Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.