Last week, a new startup called One Health made headlines with a fresh $5 million seed round from Andreessen Horowitz, Lerer Hippeau and Y Combinator. Contrary to what its name might suggest, One Health is not just another healthcare startup. Its mission is to help your dog fight cancer. 🐶

Brandless also had some pet-related news last week: the company is expanding beyond it's $3 price point to launch a line of dog (or cat!) Frisbees, collars and freeze-dried treats for $9. Pssst: They're competing with Amazon. 

Both announcements point to the fact that pet tech is booming. 

Need more evidence? BarkBox ($81.7M raised) reportedly delivers its pet-themed boxes to over 600,000 subscribers each month. And let's not forget that on-demand dog walking service Wag raised $300 million from SoftBank last year. Shortly after that, Wag's biggest competitor — Rover — raised a $155 million round ($310.9M total) . 

Basically, when it comes to our beloved furry friends, the potential to make $$$ is high.

What else will pet owners pay for? 

🐾 Custom socks with prints of your dog 

🛏 Casper dog beds 

🍗 A pet meal subscription service that delivers fresh food 

🐩 Dog collars and leashes that are easy to clean 

😁 Chew toys to help your dog brush its teeth 

🐕 Handmade stuffed copies of your pet

Not a pet owner? Maybe forward this email to your doggo-obsessed friend.

Pssst - we're on Instagram now!

Last week we looked at:

🍹 A drink to get you buzzed without booze
🤔 A dating app that for both singles and takens
💦 Water from the Alps with some *intense* branding
👏 A simple, minimalist habit tracker we might actually use