That's a wrap

'Tis the season to launch products falalala la la la…

But first, the news: 

🧵 Europeans, you might finally be getting Threads – as a little treat.

🤖 OpenAI has a new board that includes Microsoft.

🐦 Elon had some choice words for advertisers pulling out of X.

It’s that time of the year again when your social feeds are laden with friends, family, and strangers sharing what they listened to over the course of the year. I’m, of course, talking about Spotify Wrapped.

Since its inception way back in 2016, Spotify Wrapped has taken the internet by storm every year, and to many a marketer, it’s a stroke of genius. Just check out Sarah McBride’s take on it here from 2019.

Naturally, this has led competitors and makers alike to make their own versions for different apps. Here are some tools to unwrap more of your digital life: 

Apple Music Replay is Apple’s response to Spotify Wrapped. It’s a year-end summary of all the music you listened to: your favorite artists, tracks, genres, etc. It doesn’t have the same social pull as Wrapped, and it’s still mainly a web experience, but hey, at least it’s something. 

Hinge Wrapped was launched by Niko Draca in 2021 to analyze your dating life. It’s back for 2023 with a refreshed look and reworked technology. It gives you a data-driven story about how your love life went in 2023, including matches, when you were most active, and more. 

2023 is the year of AI, so it’s not that surprising to see a Wrapped for ChatGPT launch. Built by the team at Kapwing, ChatGPT Wrapped takes your data and breaks down your usage, such as time spent, longest conversation, and of course, how many times you thanked the chatbot. 

• Ardor Fitness is an AI-powered personal trainer that evolves with you.
• ClipGlow enhances your short-form videos with the help of AI.
• Snazz is a screen time app that helps you reduce distractions.

• Enif is an AI-powered customer engagement tool for your startup.
• Bind is a customer platform that maps data to Discord.
• GitBook launched an update to make it easier for your team to find knowledge.