Facebook vs. Pinterest

A new experimental app from Facebook just launched.

It’s called Hobbi and it’s a lot like, well, Pinterest. It’s also a lot like Google’s new app called Tangi, which sort of reminded us a lot of Jumprope (read more on that here).

The app is aimed at hobbyists who like things like crafting, fitness, cooking, baking, and interior decorating, and users can organize their various projects into collections. They can also create videos of finished projects within the app, but as of now, there’s no built-in social sharing feature. 👀

Hobbi comes out of Facebook’s semi-new “Product Experimentation“ team, which has launched apps like the ad-free meme maker Whale, anonymous chat app Bump, and a social music app called Aux.

Facebook has previously stated that these new apps aren’t necessarily meant to last, and the main goal of the Product Experimentation team is to give people “new experiences for building community.”

“Unlike Facebook’s family of apps, NPE Team apps will change very rapidly and will be shut down if we learn that they’re not useful to people. We expect many failures. We also want to minimize disruption to the billions of people who use Facebook apps every day,” Facebook wrote in a statement. 

Give Hobbi a spin here and tell us that you think. 🤔

Use an algorithm to design your own custom coffee. A Valentines Day treat to yourself? ☕️