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Is this the new Warby Parker? 💄🤔
This newsletter was brought to you byAuth0Is this the new Warby Parker? 💄🤔
Everyone is trying to figure out how to play emerging CPG. EVERYONE. Every public CPG company, every retailer, every consumer VC and PE firm, every meaningful public investor. EVERYONE. – Ryan Caldbeck, CEO of CircleUp
There’s a wave of beautifully crafted products filling store shelves and your mailbox.
We’ve all heard of Warby Parker. Many of you may be wearing a pair of Percey’s right now. Here are some other up-and-coming CPG products and brands to keep and eye on:
đź’„ Glossier is an online beauty startup with a fanatical following. They have over 60,000 names on waitlists for their skin care products and just raised another $52M to bring their iconic #glossierpink to boys and girls everywhere (just like in the header GIF.
🌿 California Dreamin sells cannabis-infused alcohol, just launched at Y Combinator's Demo Day.
🍺 Morning Recovery, built by an ex-Tesla engineer, is here to solve hangovers. Made $1M in revenue its first three months.
đź‘– Outdoor Voices is is BetaBrand meets Patagonia. Super technical athleisure for your weekend hikes.
đź‘„ Quip sells electric toothbrushes that are so much cooler than what your dentist gives you. $5 for refills.
🙏🏽 Bevel is a shaving kit designed for every skin type, from Tristan Walker.
What are your favorite CPG brands? Add your own. 📦
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Monday through Friday
Our ultra-fast Daily: Three takes on new products. Yesterday’s top ten launches. That’s it.
