Michael Litt

AMA - Co-Founder / CEO of Vidyard and GP of Garage Capital

by
Hey Product Hunt! I’m Michael Litt, Co-founder of Vidyard (Y Combinator S11) where we help sales teams engage customers with video, digital sales rooms and other products (launching very soon). We’re a global business with over 5000 customers and have raised over $75M to date. I’m also a GP at Garage Capital, where we’ve invested in > 150 startups (12 unicorns) since 2013. 🌱 I’ve been learning and operating in tech & startups as a founder for over 10 years. My passion is helping builders and founders find their footing and so I’m looking forward to providing perspective and lessons learned with the community! I’ll be dropping by to answer all questions over the next few days and so make sure you drop your questions in asap. Ask me anything! ✌️
42 views

Add a comment

Replies

Best
Jad Sanaknaki
Hi Michael - Thanks for sharing your insightful tips and wisdom. We have built an online automated trademark registration in Australia - We have tapped into connecting our APIs with the government's APIs. We have been live for almost two months now. We are seeing alot of clicks and impressions, but our conversions have been relatively low. Do you have any advice on how to increase the conversions? Considering that this sits within the legal technology realm.
Michael Litt
@jadsanaknaki - what are the customers / users saying? Why aren't they converting? What are your conversion rates? (I'd like to comp them on industry benchmarks). There are things you can do to remove friction in the process, but if the product value isn't clear, you'll hit a CR asymptote at some point no matter how much "growth hacking" you do.
Jad Sanaknaki
@michaellitt Thank you so much Michael. Very insightful :)
Tyler Campaigne
The startup world has a number of fads and trends over the years (e.g. sharing economy services, blockchain and crypto, generative AI), but what are some areas today that you think are underserved and would love to see more activity and innovation from entrepreneurs?
Michael Litt
@tyler_campaigne - great Q TC! As you know, all those categories you mentioned are how solutions are delivered (ie. business models, technology models, etc.) vs. opportunities in themselves. IMO, the key to creating value, is to help provide leverage to a particular user with a repeatable problem that's expensive for them to solve. And so, the biggest opportunities exist in industries that founders (often young / fairly inexperienced) don't have experience with. For example, many founders build social products because it's the world they know. When we were in YC, every 2nd startup was a music streaming service. :P The real opportunities exist in marrying things like sharing economy, blockchain, and GAI (for example) to give leverage in under-served spaces. Ie. Build a solution for a problem, vs. a solution in search of a problem. To be clear, we didn't invest in many crypto companies, because the founders had a very hard time articulating the problem they were solving. At the time, this made me feel stupid, but in retrospect, it's because the problem wasn't big or understandable enough. So, if I were founding a company today, I'd look at big and un-sexy industries where things are done very inefficiently and use GAI / blockchain to improve them. Vertical SaaS has been proven to build big value if the vertical is tall enough and founders are proving that sometimes you can traverse verticals with small changes to the way the tech works or is described. Get dirty with people in industries you don't know much about. Maybe you're already in an underserved industry that has a clear problem that you know how to solve - that's how we define founder / market fit.
Derek Jouppi
Michael Litt
@derek_jouppi1 - Thanks Derek - I do love a solid Vidyard :P. Where are you building Advite?
Derek Jouppi
@michaellitt in Toronto. Happy to come down to KW - I just sent you a message on LinkedIn.
Carissa Jansen
Hi there! Super interesting hearing your story. If you guys love an underdog story, please support Graphite today - we spent most of the day in #3 and are currently on track to overtake #1 :)
Michael Litt
@carissajansen - I'll make sure to take a look. Congrats - big step with many more bigger steps to come!
Laura Smith Owen
Looking forward to hearing your wisdom today, Michael! Do you ever invest in digital health companies? We have developed an online clinical weight loss program and developed/validated 21 at-health tests - to launch in Dec. Bootstrapped to date. Just launched $1M Seed Round. Thank you!
Michael Litt
@laura_smith_owen - we do but it's not within our experience / wheelhouse and so we often look for validation from the syndicate or the network. Are you building in Canada?
Laura Smith Owen
@michaellitt Thank you! We are based outside of Kansas City but will launch in the US and Canada in December.
Charly Amoruso
Hey @michaellitt !! Nice to meet you, and wonderful space you have created. What are your insights regarding hiring LatAm freelancers by US/Canadian startups? Do you see it as a trend? Or with companies starting to go back to the office, it's less attractive or convenient to hire remote freelancers to specific projects (in my case we offer Zendesk, Salesforce, Jira, Hubspot and other tools Experts; basically we offer non-dev talent, by tech experts), even though it might be more affordable than a local freelancer or even a FTE? Thanks in advance!