Astronomer Clickstream - User event data routing for analytics

@andy_cloyd through the power of analytics.js (created by the founders of Segment) it uses a common event model, so you code your events to one API, and they get translated and relayed to each integration. Some integrations can work server-side (on Astronomer servers) too, so in that case you do less Javascript work in your user's browser. Other server side integrations include sending data to your data warehouse, or to S3, or to your Kinesis, etc. So as analytics teams scale up, they tend to want more control of the data and data processing, vs. relying only on a web of SaaS tools. If your product is MVP stage then wiring directly with GA and Amplitude is a rational thing to do - less moving parts. But once you start experimenting w/ different tools, come on over :)