Most teams don t struggle to generate ideas. They struggle to choose the right ones.
Discovery produces insights. But decisions still rely on partial context, bias, and pressure.
The bottleneck isn t finding opportunities - it s knowing which ones are actually worth building. Athena is built around this gap - not just surfacing ideas, but helping teams evaluate and decide with full context.
Are we still doing product discovery - or mostly validating decisions we already made? As teams grow, processes get heavier, but it sometimes feels like real exploration gets lost.
We ve been thinking about how Athena could push teams back toward actual discovery - not just confirmation.
How honest do you think discovery really is today?