We're two technical founders who decided to build a localization platform from scratch competing with tools like Crowdin that have years of enterprise infrastructure behind them.

Here's what actually happened:

We started with GitHub sync as the core workflow. It worked, but we quickly realized most teams find file-based workflows too slow. So we pivoted to a CDN-first approach translations served from the edge, publish from the dashboard, live globally in seconds.

That CDN layer turned out to be more powerful than we expected. We can now show customers which languages get the most traffic, which countries are requesting which locales real data to decide which markets to expand into next.