Blackberry Priv - BlackBerry secure smartphone, powered by Android

from the website..."PRIV™ combines everything you expect from BlackBerry plus the full eco-system of Android and its apps. PRIV comes with added security to let you know when your data could be at risk, so you can take action to improve it. PRIV features: Elegant slim design with slide out physical keyboard 5.4-inch dual-curved screen 3410 mAh battery. Battery Life: up to 22.5 hours* 18 MP dual-flash Schneider-Kreuznach® certified camera DTEK™ by BlackBerry® Memory: 32GB Flash Hot-swappable MicroSD slot (up to 2TB)"

Interested in everyone's analysis of Blackberry's future with the release of the Priv. Where are they going? What do they need to do to be relevant? What would you do if you were CEO? Share your thoughts, please!