Capture inbound visitors, qualify buyer intent with AI, and route revenue 24/7 across web chat, Slack, Discord, GitHub, and email. SOC 2 Type II and HIPAA compliant. Y Combinator backed.
Hey PH — Marcus here (founder at Clarm).
We kept noticing the same thing on every site we cared about: tons of traffic, almost none of it turns into a real conversation — and when it does, it’s usually the wrong moment, the wrong channel, or it dies in a form.
So we built Clarm to be the AI inbound conversion layer: capture people where they already are (web + Slack/Discord/GitHub/email), qualify intent, and route the good stuff to the right next step — without making your team live in chat all day.
The best results we've seen were a 6x increase in sales related messages! Turns out that people prefer to talk to AIs to ask about pricing and to express their real opinions on some topics.
If you try it today, the thing I’d love your honest take on is whether it feels fast to “good enough” for your own site (widget + knowledge + routing) — we’re optimizing for “ship in an afternoon,” not a 6-week implementation.
Quick asks (pick your adventure):
Drop your site + what you sell — I’ll reply with the one funnel I’d wire up first.
If you’re in healthcare/finance/devtools, tell me what compliance constraint actually blocks you — we’ve been living in that world.
What’s the #1 place inbound leaks for you right now: the homepage, pricing, docs, or after-hours?
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@marcusstorm looks interesting - we sell a B2B enterprise decision intelligence platform for regulated industries - ForwardLane.com. Interested if you’re able to connect to Linked In to capture inbound messages from LI and LI pages. This is the one big conversion leak we can’t easily bridge. It’d be great to be able to have Clarm pipe into LI for engagement there
@forward_lane Interesting use case! We’ve looked at this a bit and the main blocker is LinkedIn, not Clarm - LinkedIn doesn’t really offer a clean public API for full inbox/message capture the way email or support platforms do. So I would not want to overpromise a native plug-and-play DM sync in the roadmap.
That said, there may still be workable interim options around workflow assist, routing, drafting, and operator support. Happy to have a chat if you think this would be valuable.
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This is super interesting! I Wish I had discovered it earlier lol. Anyways 6x increase sounds strong but what was the baseline and what kind of companies saw the biggest lift? Also have you seen any cases where AI actually hurts conversion maybe due to wrong tone or over automation etc
@lak7 Hi Lakshay, the companies which saw the highest conversion rates are e-commerce companies. The tone is very important, and we therefore take care in making sure that the AI replies correctly to customers.
Overall, customers have seen great results, and with the new features, where the human can take over, the AI , which is able to also understand the sentiment of the user, notifies a representative of the company.
@lak7 great question Lakshay! No, we don’t see any drop off. On the contrary, engagement increases across the board.
We think there are two reasons for the big increase: 1) our deployment is flexible (API as well as prebuilt designs) so users can place the chat in the best place, as well as use the agentic capabilities to deepen user engagement (time spent on website etc), and 2) people in general prefer using chat as an interface since about 1 year ago.
Finally, the baseline engagement for a b2b saas tool is pretty low. “Book a demo” is tons of friction. Perhaps only 1 in 1000 interact - so if you manage to get that to 5% (the top standard) you’re not 6xing, you’re 50xing!
Example: one customer got tons of pricing related queries via chat even though the link to the pricing page was right there. We were surprised but after asking end users they simply prefer chatting now! It’s easier to ask for a specific discount eg for veterans or startups than to look on the page.
Install and have fun! We’re trying to make it as easy as possible for companies to have access to this tech, so that consumers can find the best products for them.
We had a lead sit on our docs site for 40 minutes reading everything and then just close the tab. Nothing. If something had just said "hey, want a quick demo?" at the right moment, that would've been a customer! +1 upvote!
@jacklyn_i Hi Jacklyn., We can get you up and running within 20 minutes to half an hour. You just need to sign up, and we will send you an email with the script for the widget that you can embed in your website.
It roughly takes half an hour for us to index your website.
@bengeekly it does! Not out the box, but we can set it up for you easily. Are you thinking of using Clarm for the initial triage and input and Crisp as the support system?
@uxpinjack hey Jack! Our connectors reindex on update, so that’s not an issue at all. For repos we use a memory layer so that the whole repo doesn’t have to be reindexed 100 times a day, and to combine that with other docs and other knowledge sources.
Congrats on the launch! Chat interfaces always win!
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Interesting approach to inbound qualification. In financial services, the gap between "someone visited our site" and "this is a qualified deal opportunity" is massive. We built ModeLoop (https://modeloop.net/?i=1) to help finance teams with modeling and deal structuring, and lead qualification has always been the bottleneck — especially distinguishing serious institutional buyers from casual browsers. The AI intent detection across multiple channels (web, Slack, Discord) is a smart move. Does Clarm support custom qualification criteria specific to B2B financial services use cases?
Congrats on the launch! The 6.1x increase in conversations is impressive. I'm curious about how Clarm handles the handoff from AI agent to human—does it automatically qualify leads before routing to your team, or does it just flag intent signals and let you decide next steps? Also, how does it perform across different verticals, or is there a particular use case where you've seen the strongest results?
Replies
Clarm: AI Inbound Conversion Engine
Clarm: AI Inbound Conversion Engine
@forward_lane Interesting use case! We’ve looked at this a bit and the main blocker is LinkedIn, not Clarm - LinkedIn doesn’t really offer a clean public API for full inbox/message capture the way email or support platforms do. So I would not want to overpromise a native plug-and-play DM sync in the roadmap.
That said, there may still be workable interim options around workflow assist, routing, drafting, and operator support. Happy to have a chat if you think this would be valuable.
This is super interesting! I Wish I had discovered it earlier lol.
Anyways 6x increase sounds strong but what was the baseline and what kind of companies saw the biggest lift? Also have you seen any cases where AI actually hurts conversion maybe due to wrong tone or over automation etc
Clarm: AI Inbound Conversion Engine
@lak7 Hi Lakshay, the companies which saw the highest conversion rates are e-commerce companies. The tone is very important, and we therefore take care in making sure that the AI replies correctly to customers.
Overall, customers have seen great results, and with the new features, where the human can take over, the AI , which is able to also understand the sentiment of the user, notifies a representative of the company.
Clarm: AI Inbound Conversion Engine
@lak7 great question Lakshay! No, we don’t see any drop off. On the contrary, engagement increases across the board.
We think there are two reasons for the big increase: 1) our deployment is flexible (API as well as prebuilt designs) so users can place the chat in the best place, as well as use the agentic capabilities to deepen user engagement (time spent on website etc), and 2) people in general prefer using chat as an interface since about 1 year ago.
Finally, the baseline engagement for a b2b saas tool is pretty low. “Book a demo” is tons of friction. Perhaps only 1 in 1000 interact - so if you manage to get that to 5% (the top standard) you’re not 6xing, you’re 50xing!
Example: one customer got tons of pricing related queries via chat even though the link to the pricing page was right there. We were surprised but after asking end users they simply prefer chatting now! It’s easier to ask for a specific discount eg for veterans or startups than to look on the page.
Install and have fun! We’re trying to make it as easy as possible for companies to have access to this tech, so that consumers can find the best products for them.
cubic
I've tried dozens of these tools, and Clarm is hands down the best
Clarm: AI Inbound Conversion Engine
@paul_sangle_ferriere1 thank you Paul!
We had a lead sit on our docs site for 40 minutes reading everything and then just close the tab. Nothing. If something had just said "hey, want a quick demo?" at the right moment, that would've been a customer! +1 upvote!
Clarm: AI Inbound Conversion Engine
@dklymentiev exactly what we designed this for!! Hope to see you on our platform!
What's the turnaround time to get this live and working? Does it require a hands-on detailed setup?
Clarm: AI Inbound Conversion Engine
@jacklyn_i Hi Jacklyn., We can get you up and running within 20 minutes to half an hour. You just need to sign up, and we will send you an email with the script for the widget that you can embed in your website.
It roughly takes half an hour for us to index your website.
Get started here: https://clarm.com/get-started/. You can reach out directly if you need any help.
ProdShort
Nice product, can it work with Crisp?
Clarm: AI Inbound Conversion Engine
@bengeekly it does! Not out the box, but we can set it up for you easily. Are you thinking of using Clarm for the initial triage and input and Crisp as the support system?
UXPin Merge
This is a strong idea, especially for dev tools where questions repeat a lot. Curious how you keep answers accurate when docs or repos change quickly.
Clarm: AI Inbound Conversion Engine
@uxpinjack hey Jack! Our connectors reindex on update, so that’s not an issue at all. For repos we use a memory layer so that the whole repo doesn’t have to be reindexed 100 times a day, and to combine that with other docs and other knowledge sources.
What’s your use case you have in mind?
mcp-use
Congrats on the launch! Chat interfaces always win!
Interesting approach to inbound qualification. In financial services, the gap between "someone visited our site" and "this is a qualified deal opportunity" is massive. We built ModeLoop (https://modeloop.net/?i=1) to help finance teams with modeling and deal structuring, and lead qualification has always been the bottleneck — especially distinguishing serious institutional buyers from casual browsers. The AI intent detection across multiple channels (web, Slack, Discord) is a smart move. Does Clarm support custom qualification criteria specific to B2B financial services use cases?
RiteKit Company Logo API
Congrats on the launch! The 6.1x increase in conversations is impressive. I'm curious about how Clarm handles the handoff from AI agent to human—does it automatically qualify leads before routing to your team, or does it just flag intent signals and let you decide next steps? Also, how does it perform across different verticals, or is there a particular use case where you've seen the strongest results?